Looking for Maya Nagari
 Looking for Maya
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Looking for Maya Nagari 35 year old Indian woman leaves husband, 3 children, and family textile business in Kashmir behind with a clear target: set up a textile factory in the little Italian town of Biella, at the foot of the Alps… |
 Looking for Maya
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Chatting to shop owners that cater for the tourist in Goa, we got interested in the way the textile industry works in India and that’s how we heard of her story. |
 Looking for Maya
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We got fascinated by it, and without a name or a contact, we travelled all the way to Biella, following her steps. The charming city of Biella has a long tradition in the textile industry, a tradition based on generations of hard work and top quality. |
 Looking for Maya
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An industry very much in crisis now, “Maya Nagari” (as we decided to call our mistery woman – it’s the name given to Mumbai as the “city of dreams”, equivalent to the “big apple”) saw the opportunity to cut the “middle man” in her business and buy one of the now abandoned factories in Biella. She saw a gap in the market and decided to start her enterprise from scratch, using cheap materials and labour brought from her country, and copying the big Italian brands. We went in the streets of Biella looking for her… watch the video |